![]() I subsequently found out that they were perfectly reasonable and it ended up costing me thousands of dollars in lost sales. In the meantime I’d turned down what I’d considered to be low-ball offers. It wasn’t until a few months later that I got some more realistic information though. Being the new kid on the block I tried to charge the same amount for my images, not wanting to contribute to any decline in the perceived value of our work in the industry. One photographer I spoke to claimed he was charging a price for his images that I later found out to be completely bogus. I learnt first-hand when I started out that sometimes even when you do find someone who says they will help, you have to use that information carefully. Where do you even begin when someone wants to license an image? Without guidance, it’s all too easy to base your pricing on your personal, current situation how much money do you need that month? It’s also not easy to find other photographers who will talk openly or honestly about what they are charging since many will see you as a potential threat. Quoting for stock sales and assignments is a daunting task when you first start down the path of running your own business. You can still buy fotoQuote as a standalone program as well, but fotoBiz is a useful tool in its own right so I’ll be covering the combination of them here in this chapter. The company that makes it, Cradoc Software, launched a new version of their fotoBiz software and this includes the fotoQuote software built right into it. You can get 10% discount on all Cradoc software using the coupon code shown belowįotoQuote is about as close to ‘industry standard’ pricing as there is in the photography world as it’s used by a huge number of professionals and takes a highly detailed approach to tailoring your quotations. “How much should I charge?” is a common question amongst new photo business owners and fofoBiz helps you answer this question with bespoke software that also assists with the day to day operations of your business.
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